Sustained Behavior Change – A Strategic Imperative

Financial and technological resources – no matter how much nor how good, nor how strong the strategic idea those resources are supporting – will not alone create the sustained improvements in performance that most companies need today.

And with financial resources now limited, a company must find a new ‘edge’ to keep up with and ultimately outpace the competition.

The key factor in any effort to stimulate growth and significantly improve business performance is usually the least understood:  Influencing real, sustained changes in people’s behavior, to be aligned with your company’s aspirations and strategy.   It is about influencing how your people and teams act day-to-day, moment-by-moment to create and sustain value for your company and for your customers.

Do it well, sustained behavior change…

• Is an accelerant:  it helps you implement faster and meet your financial targets faster, with fewer headaches and sleepless nights, and less organizational stress.
• Minimizes cash flow burn rate, lost opportunity costs, and handicapped revenue that often comes with new initiatives.
• Helps you integrate new acquisitions or build alliances faster and more effectively.
• Unleashes new innovation.
• Keeps your employees and customers engaged to the company.
• Unleashes the potential of your people and take your company to new heights.

In today’s challenging market environment, sustained behavior change is a strategic imperative and source of competitive advantage.  A company cannot afford not to do it well.  And a company cannot afford to simply make it an HR issue.  It is a responsibility to be shared by all leaders across all functions.

Next: What is Your Company’s “Big Issue“?